Posted inBranding
Do you keep a “don’t do this” page in your brand guide?
Title: The Page We Keep Hidden: What a “Don’t Do This” Page Reveals About Our Branded Minds A brand guide is supposed to be a map: a clean, confident corridor…
Posted inWealth
I recently had an epiphany about how little a million dollars is today compared to what I thought when I was growing up.
Title: Rethinking Wealth: How a Million Dollars Feels Different Today Than It Did Yesterday A recent milestone has given me a new perspective on wealth and lifestyle expectations. At 29,…
Posted inFounders
LinkedIn is a cringefest but it works for B2B startups – Here’s what you need to do to generate leads and get clients
LinkedIn for B2B Startups: Practical Tactics to Generate Leads and Win Clients A recent SaaS exit reminded me that LinkedIn can be a powerful lead generator for B2B startups —…
Posted inBranding
How do I start a jewellery business in 2025? Looking for guidance from people who have done it.
How to Launch a Jewellery Brand in 2025: A Practical Roadmap from Industry Veterans Starting a jewellery business, whether online or with local pop-ups, can be both exciting and daunting.…
Posted inFounders
A perspective of working in the Startup world for 8 yrs
Title: Reflections on Eight Years in the Startup World Eight years have passed since I left the corporate track to pursue a career in startups. During this time, I have…
Posted inFounders
Location is one of “The Most” important thing for a startup
Location: A Key Catalyst for Startup Growth Overview A duo of founders shares a recent, eye-opening experience in San Francisco that reframes how early-stage startups should think about location. After…
Posted inBranding
How does big companies like Corona manage their brand image when their key name is suddenly attached to bad news, such as coronavirus?
How Major Brands Protect Their Image When a Name Becomes Tico with Bad News In a world where a single term or brand identifier can suddenly become tainted by external…
Posted inBranding
Looking for a marketing/branding strategist for a new luxury jewellery brand (advice + recommendations)
Looking for a Marketing and Branding Strategist for a New Luxury Jewelry Brand (Advice and Recommendations) Overview As a creator launching a luxury fashion jewelry brand in India, I’m in…
Posted inFounders
How I attracted 3 VCs in 6 hours while developing my startup, which
How Public Feedback in a Coffee Shop Helped Attract 3 VC Meetings in One Day A few days ago I landed in San Francisco with a bold plan: test my…
Posted inFounders
Wikipedia Founder Jimmy Wales advice on how startups should write an email to him if they want a response.
How to Pitch Jimmy Wales: Practical Email Tips for Startups In a straightforward answer, Wikipedia founder Jimmy Wales outlined what he considers a productive email from a startup seeking his…