Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…



![[Update] Took a year-long sabbatical; wanted to thank this sub](https://www.polka.solutions/wp-content/uploads/2026/11/pexels-photo-18353982.jpeg)





