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The 101 of category design – Step 2 – Naming & Framing Your Category Name
November 3, 2026
GoDaddy stole a domain [NamePros story] – Must Read!
November 3, 2026
Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com
November 3, 2026
Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)
November 3, 2026
Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.
November 3, 2026
GoDaddy offered $5k for 4 digit domain. I countered at $12k. Should I hold out?
November 2, 2026
I’ve had Sillyme.com since 2000, any thoughts on what to do with it?
November 2, 2026
If you are contacted by a “domain broker”, here’s my advice on what to do.
November 2, 2026
Stanley basically killed its own brand identity in 2025 — and replaced it with something that works better – Use Case
November 2, 2026
Creating & selling “starter” brand identity packages?
November 2, 2026
Rebrand + new website for a B2B company, who would you hire?
November 2, 2026
As a brand strategist, I think that “branding without a cause” isn’t discussed seriously enough
November 2, 2026
Zero to funded in under 6 hours on kickstarter – what I did and learnt along the way (x-post r/Entrepreneur)
November 2, 2026
Is it just me, or is a billboard on a highway now more “trustworthy” than a sponsored Instagram ad?
November 2, 2026
Is starting in branding for hospitality/food and beverage worth it?
November 2, 2026
Generic thread for corporate people, what are some negotiating tips (or any tips) you used to negotiate higher incomes and climb your way up the ladder? What tactics do you use to raise your status?
November 2, 2026
“scam” emails saying they will sell me the .com version of my .co.uk domain?
November 2, 2026
Google just killed my ~$1M ARR startup because a hacker abused THEIR API design. 100k users locked out, 1M+ photos frozen, and they billed me for it. .
November 2, 2026
Why Do Successful People Say College Is Useless, While Sending Their Kids to Ivy League?
November 2, 2026
[Rant] Stop trying to be a f****** unicorn when you’re a pony with a stick on your head
November 2, 2026
I got my first 300 users in 3 months, then 5k in 2 days
November 2, 2026
Tech startup millionaires, when do you give up on a startup and move on?
November 2, 2026
Is it a waste of money to a buy a domain you won’t use for a while?
November 2, 2026
The branding trick that helped Tropicana, Colgate, Oatly, and Uber rise above the rest
November 2, 2026
Looking to Build a Brand Strategist Portfolio — Need Guidance & Inspiration!
November 2, 2026
I started a new brand today. Pretty nervous! What do you think?
November 2, 2026
Hit FIRE unexpectedly early…Now what? Struggling with direction and finding meaning.
November 2, 2026
Branding folks, what tools are you using to build your own website?
November 2, 2026
What separates the top 10% of startup CEOs from the rest?
November 2, 2026
Warren Buffet on success in life, outside of money. Thoughts?
November 2, 2026
Sergey Brin said he wouldn’t start Google in a garage today because of compute costs. Is tech entrepreneurship dead for regular people?-
November 2, 2026
Alibaba Hacks: The most efficient way to find suppliers on the biggest sourcing website
November 2, 2026
The .si (Slovenia) land rush begins – Ai is now Si – Super Intelligence
November 2, 2026
Database of All Available & Brandable One Word Domains
November 2, 2026
Branding isn’t what you say—it’s what people remember
November 2, 2026
The 101 of category design – Step 2 – Naming & Framing Your Category Name
November 2, 2026
The startup world is on fire lately. A lot of ideas circulating around and unfortunately people are putting a lot of effort building things the market does not need. Let’s talk Idea Validation.
November 2, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
November 2, 2026
New Domain Extensions Are Coming: ICANN’s 2026 gTLD Round Explained
November 2, 2026
Pricing advice – half billion+$ company wants a domain I have
November 2, 2026
Off my Chest: Design/UX should be the forefront of a start-up, Engineering led Products are subpar.
November 2, 2026
My domain expired and someone purchased it but my business is active
November 2, 2026
Would you go back to work for $3M-$4M a year if you already have $11M?
November 2, 2026
What’s a marketing trend you wish would disappear forever?
November 2, 2026
marketing update: 9 tactics that helped us get more clients and 5 that didn’t
November 2, 2026
[True Story] Non-technical founder tried to sell a 100% AI-generated MVP to a bank –
November 2, 2026
How much should a startup invest in their logo design in 2021?
November 2, 2026
Share Your Startup – June 2022 – Upvote This For Maximum Visibility!
November 2, 2026
New founder? Next 10 years of your life will looks like this
November 2, 2026
If I buy a domain in GoDaddy- will those selling it know I am the one who’s bought it?
November 2, 2026
[Serious] Why is it “bad” to profit from helping the environment?
November 2, 2026
Looking for a Creative Partner to Build a Brand Together ！
November 2, 2026
Are most “strong brands” just products with bigger ad budgets?
November 2, 2026
F 31 With 18 Million Liquid. Should I Hang On Despite Burnout & Depression
November 2, 2026
What are some FatFIRE ways you avoid getting ripped off?
November 2, 2026
Hit $4m nw at 34. Those who did it, Is it worth disclosing to family and friend?
November 2, 2026
Some things I have learned as VPE/CTO in my career so far that I think it will be most useful to you if you own or are about to start a startup.
November 2, 2026
I’m fascinated by people who earn their wealth from unconventional methods. What are some you’ve heard of?
November 2, 2026
If you’re in Senior Leadership, how do you manage the facade and the leadership burden?
November 2, 2026
I read 100 marketing papers and these are the 8 most interesting branding findings.
November 2, 2026
I see a lot of talking about work, but no actual design?
November 2, 2026
The CTO Dilemma: The Real Problem Behind Finding Technical Cofounders
November 2, 2026
Spending time with kids post-FIRE: Something my daughter said yesterday
November 2, 2026
No matter what business book I read, it turns out complete waste of time!
November 2, 2026
Sharing the decks we used to raise a $16M Series A with a16z
November 2, 2026
Retired and family is coming out of the woodwork…
November 2, 2026
Pricing advice – half billion+$ company wants a domain I have
November 1, 2026
I’m a Serial Founder. Here’s how I come up with Business Ideas. .
November 1, 2026
Found Out I’m Set to Inherit $70+ Million. Somewhat Lost, What Should I Expect?
November 1, 2026
Design can make or break your startup, change my mind.
November 1, 2026
Looking for a brand designer who understands brand building, commercial effectiveness AND aesthetics (Project / Ongoing)
November 1, 2026
My perfect domain name is available, but most social handles are taken. Advice please.
November 1, 2026
Reasonable salary for CEO of startup that has raised $2-3M?
November 1, 2026
Y Combinator alum just shared some super helpful info on how startups can automate their business processes like large companies do (but without the associated costs)
November 1, 2026
How Branding can help Survive a Recession and Thrive Afterward?
November 1, 2026
What is stopping you from hiring a Brand Designer?
November 1, 2026
What I ask founders before joining an early-stage startup…
November 1, 2026
Selling my domain “liveauctions.org” if anyone is interested (Min price is at least $200 USD )
November 1, 2026
How to name your startup (or product), and find a great domain name
November 1, 2026
seeking “self-taught” road map: how to learn brand strategy and identity without college
November 1, 2026
Three Make-it-Or-Break-It Tips for Bootstrapping a SaaS Startup
November 1, 2026
Does branding give a new identity or just a new look and feel. #help_me_understand
November 1, 2026
Any books you’d recommend on brand positioning (I’ve read Al Reis and other similar ones. Now prefer one with case studies )
November 1, 2026
How Gucci is tapping into internet culture while maintaining their brand
November 1, 2026
Covid-19 tripled my number of food delivery orders in four days.
November 1, 2026
Venture Capital does more harm than good for the global population.
November 1, 2026
Client used my free consultation to extract ideas – and didn’t hire me.
November 1, 2026
The logo is there – but the domain was snatched from under my nose!
November 1, 2026
I almost cost my company $20,000. What’s the worst marketing mistake you’ve made?
November 1, 2026
Our “CEO” secretly invested the last 30% of our funding in crypto…
November 1, 2026
How stupid is getting a $2.5m plane for family trips?
November 1, 2026
Hi, I wrote a guide to place branding in form of a case study of one of my projects. I went in-depth in terms of explaining the whole design process and the philosophy behind it. Each step is explained. Hope you’ll find it valuable and helpful!
November 1, 2026
What is the difference between brand design and brand strategy?
November 1, 2026
The scammer stole the domain and transferred it to “Internetbs”
November 1, 2026
After 25 years working with brands, most marketing failures had nothing to do with ads or budgets.
November 1, 2026
An “insider” perspective on fatFIRE healthcare posts (no you cannot buy immortality)
November 1, 2026
Looking for professional brand books like the iconic Pepsi redesign PDF
November 1, 2026
Top 5 Questions To Ask In Brand Discovery Sessions
November 1, 2026
Anyone FIRED for 5 years and then wanted to get back into a Corporate Job but no one would touch you because of no recent work experience?
November 1, 2026
STOP ASKING BUSINESS NAME!! Can’t bear you anymore!!!!! This topic is full!!!
November 1, 2026
Posted inBranding

The 101 of category design – Step 2 – Naming & Framing Your Category Name

The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…
Continue Reading
Posted by Unlimited November 3, 2026
Posted inInternet Domains

GoDaddy stole a domain [NamePros story] – Must Read!

Title: The Quiet Theft of a Digital Deed: How a Domain Reveals the Internet’s Hidden Architecture Hook The moment your finger presses Enter, a universe wakes up. A URL slides…
Continue Reading
Posted by Unlimited November 3, 2026
Posted inInternet Domains

Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com

Escrow, a Bully, and the Quiet Architecture of the Internet Hook: The instant you type a URL, your browser vaults you through a doorway you can’t see, as if opening…
Continue Reading
Posted by Unlimited November 3, 2026
Posted inInternet Domains

Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)

Big Company Has Filed A UDRP Legal Case For My Domain - What Do I Do? (UK) I. Hook: The effortless keystroke that belies a hidden highway You casually type…
Continue Reading
Posted by Unlimited November 3, 2026
Posted inBranding

Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.

Needlessly torn between self-expression and the invisible hand of commerce? Let’s begin with a simple, unsettling premise: every time you think you’re choosing brand X, you’re not merely picking a…
Continue Reading
Posted by Unlimited November 3, 2026
Posted inInternet Domains

GoDaddy offered $5k for 4 digit domain. I countered at $12k. Should I hold out?

GoDaddy Offered $5k for 4 Digits. I Countered at $12k. Should I Hold Out? Hook: The moment you type www.3pct.com into a browser, you glimpse a miracle—or at least a…
Continue Reading
Posted by Unlimited November 2, 2026
Clients want simple and objective “do’s” and “don’ts” to train AI on a tone of voice that reflects their brand’s personality. But I believe this format was already outdated way before AI entered our lives.
Posted inBranding

Clients want simple and objective “do’s” and “don’ts” to train AI on a tone of voice that reflects their brand’s personality. But I believe this format was already outdated way before AI entered our lives.

Title: Rethinking Tone of Voice Guidelines for the AI Era: Why Simple Do’s and Don’ts May Be Obsolete In the age of artificial intelligence, brands are increasingly seeking straightforward, objective…
Posted by Unlimited October 26, 2026
Just closed an angel round, 10/10 would recommend.
Posted inFounders

Just closed an angel round, 10/10 would recommend.

From Zero to Angel: Lessons from Closing an Angel Round I began my career as a medical scientist in academia, with no natural inclination toward entrepreneurship. After a period of…
Posted by Unlimited October 26, 2026
[4 year update] “25 y/o and have ~$4.5M in cash / $17M in tech stock”
Posted inWealth

[4 year update] “25 y/o and have ~$4.5M in cash / $17M in tech stock”

Title: Four-Year Reflection: From a $4.5M Cash Reserve and $17M in Tech Stock to Finding Purpose Beyond Wealth A four-year update from a young founder navigating rapid financial change, a…
Posted by Unlimited October 26, 2026
As a brand strategist, I think that “branding without a cause” isn’t discussed seriously enough
Posted inBranding

As a brand strategist, I think that “branding without a cause” isn’t discussed seriously enough

Title: Rethinking Branding for Today’s Real-World Business Realities After 15 years as a brand strategist and writer — shaping naming, tone of voice, and messaging for both global firms and…
Posted by Unlimited October 26, 2026
What are branding agencies struggling with? (Asking for help)
Posted inBranding

What are branding agencies struggling with? (Asking for help)

Branding Agencies: What Are Their Biggest Challenges Today? Exploring a Niche in Branding and Creative Firms There’s a growing interest in serving branding and creative agencies, as well as motion…
Posted by Unlimited October 26, 2026
We’re just closing the year with 400% revenue growth. Over $1 million in sales, yet I constantly feel like a failure and we’re always on the edge of going out of business
Posted inFounders

We’re just closing the year with 400% revenue growth. Over $1 million in sales, yet I constantly feel like a failure and we’re always on the edge of going out of business

Title: We’re Ending the Year with 400% Revenue Growth, Yet the Narrative Feels Like Constant Struggle As the calendar turns, our startup is reporting over $1 million in sales and…
Posted by Unlimited October 26, 2026
Finally free from the chains of being an employee – Devoting next chapter to pro bono
Posted inWealth

Finally free from the chains of being an employee – Devoting next chapter to pro bono

Title: Free at Last: Transitioning from Big Law to Pro Bono Service After a decade in a top-50 AM law firm, I made a life-changing pivot that many professionals only…
Posted by Unlimited October 26, 2026
After 5-6 weeks of coding, I’m done with my MVP – But I’m so nervous to press the “launch” button
Posted inFounders

After 5-6 weeks of coding, I’m done with my MVP – But I’m so nervous to press the “launch” button

Title: Navigating Pre-Launch Nerves After Building an MVP After 5–6 weeks of focused development, my MVP is ready. Yet I’m anxious about hitting the launch button. I’ve attempted to follow…
Posted by Unlimited October 26, 2026
Proposed action items to correct the direction of this sub
Posted inWealth

Proposed action items to correct the direction of this sub

Proposed Action Items to Reorient This Subreddit Toward FatFIRE Introduction This post is intended to be blunt and candid. Since October 2019, our FatFIRE community has expanded from about 50,000…
Posted by Unlimited October 26, 2026
Musings from the first 3 weeks after “taking the win”
Posted inWealth

Musings from the first 3 weeks after “taking the win”

Title: Taking the Win: Why Stepping Off the Fast Lane Can Be the Best Move for Your Family A month ago, I shared a moment of hesitation about selling one…
Posted by Unlimited October 26, 2026

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  • The 101 of category design – Step 2 – Naming & Framing Your Category Name
  • GoDaddy stole a domain [NamePros story] – Must Read!
  • Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com
  • Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)
  • Need help understanding what a brand strategist does. I’m planning to offer brand strategy services.

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Posted inBranding

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GoDaddy stole a domain [NamePros story] – Must Read!

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Escrow․com is a Bully – i’m moving to AtomPay and EscrowDomains․com

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Posted inInternet Domains

Big Company Has Filed A UDRP Legal Case For My Domain – What Do I Do? (UK)

Posted by Unlimited November 3, 2026
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