Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…









![Slack famously grew from 500K to 1.7M daily active users in only 8 months. I share their strategies and added my own takeaways here [x-post from r/entrepreneur]](https://www.polka.solutions/wp-content/uploads/2026/10/pexels-photo-6913330-1024x683.jpeg)