Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…







![[Rant] There’s no way this many people are UHNW, most posts are made up.](https://www.polka.solutions/wp-content/uploads/2026/11/pexels-photo-31282491.jpeg)

